What Netflix and Pandora have done for movies and music, Cadillac is trying to do for automobiles. Its new Book by Cadillac service offers up to 18 car swaps a year to subscribers who pay a monthly $1,500 fee. A similar membership service by Chevrolet lets members drive a Tahoe or Volt for 28 days for a flat monthly fee.
The Washington Post last week wondered if this new model might someday replace car ownership. Read the article here and let us know what you think in the comments.