Parking Matters® is IPI's industry-wide program for advancing the parking profession through a pro-active, integrated public relations and marketing program.

Parking Matters® is the International Parking Institute's industry-wide program for advancing the parking profession. The program is designed to generate greater awareness of the vital role parking and parking professionals play in transportation, economic development and revitalization, traffic flow, college and university life, hospitality, commercial and residential real estate, sport and entertainment venues, retail, security, law enforcement - and more. Read more about how Parking Matters® is advancing the parking profession.
Download How to Speak Parking Matters®
Download How to Speak Parking Matters® in Spanish
Parking Matters® examples of positive media coverage that is helping to change perceptions of parking:
4 Parking Security Essentials - Buildings Magazine
TV News Video - The List Show: Holiday Parking Tips to Relieve Stress
Top-to-bottom improvements are paving the way for a
greener parking future
Government Buyer Magazine
KTVK-ABC 6 Affiliate in Phoenix reports on IPI 2012 Conference & Expo
New York Times Video on Parking Meter Technology (advance to 8:15 on time stamp)
Parking is Big Business, and Getting Bigger
New York Daily News
Parking technology interview with Casey Jones, CAPP, on Moneyradio.com
Survey reveals emerging trends in parking
Building Design & Construction
The Future of Parking
Houston Tomorrow
KPNX-TV NBC Affiliate Phoenix reports on IPI 2012 Conference & Expo
KPHO-TV CBS Affiliate Phoenix reports on IPI 2012 Conference & Expo
Getting
Charged Up
BOMA Magazine
Green Parking
is a Reality: New Approaches to Parking and Transportation are
Contributing to Campus Sustainability
College Services Magazine
Sweet
Spot: Finding Common Ground Between Couriers and Parking
Pros
Courier Magazine
Mobile Apps Revolutionize Municipal Parking
AOL Government Newsletter
IPI's Holiday Parking Tips on WJLS-TV, ABC News
affiliate, Chicago, IL
Parking Options for Cities:
Products and Advances in Technology Offer New Systems for
Municipalities
Government Buyer Magazine
A High-Tech Revolution is Driving the Parking Industry
Pittsburgh Post-Gazette
Parking Smarter: Surge in Enrollment Demands Strategic Parking
Solutions
Community College Journal
Building Parking Systems,
Properly Designed, Can Save Developers Millions
Real Estate Law & Industry Report
IPI, IPI
members, programs and the parking industry featured in Bloomberg
Businessweek
Bloomberg Businessweek
Flag Transportation
Business Officer Magazine (Publication of National
Association of University Colleges and Universities)
Passion for
Parking
Airport Revenue News
Parking Matters: How New Technologies
Help Law Enforcement Fight Crime, Control Crime and Boost
Revenue
The Police Chief Magazine (Official publication of
International Association of Chiefs of Police)
Parking Matters: The 14% Tenant - Managing
Your Parking Asset to Boost Revenue, Save Money and Serve Your
Customers
BOMA Magazine (Official publication of BOMA, Building
Owners and Managers Association)
Below, a series of posters featuring architecturally significant parking structures create impact for the message that Parking Matters.

Just for Fun:
Click here to listen to the Parking Matters song.