International Parking Institute to Launch Industry-Wide Public Relations Program for Advancing the Parking Profession

IPI Chair Cindy Campbell calls new strategic initiative "a catalyst for positive change in our industry"

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FREDERICKSBURG, VA - March 4, 2010 - The International Parking Institute (IPI) today announced a major new initiative for advancing the parking profession. The program, Parking MattersSM has been in development since last summer and soft-launched late in 2009 and while the program is already in motion, the official kick-off will take place at the 2010 IPI Conference & Expo in Las Vegas, May 10-13.

The Parking Matters program will harness the power of public relations to educate and increase awareness about the value of parking professionals among target audiences such as building owners and operators, architects, university and college decision-makers, city planners, law enforcement officials, transportation thought leaders, and more. Some elements of the program also will reach out to consumers - and other elements are intended to help those in the industry take greater pride in parking as a vital, desirable profession and to attract good candidates to the field of parking.

"This program is focused on generating awareness about the value of parking professionals and expanding business opportunities for all IPI members," explains Shawn Conrad, CAE, Executive Director of IPI. "While individual companies, consultants and parking authorities tackle their unique challenges, the purpose of this program is to expand the entire market by advancing the parking profession and working collectively to further common goals. This is a long-term effort and one through which we expect to achieve great success."

Conrad credits current IPI Chair Cindy Campbell, the IPI Board of Directors and Advisory Council, and a special IPI group of parking professionals formed to create the Alliance for Advancing the Parking Profession, which will oversee the Parking Matters program, with having the foresight and follow-through to turn the vision of an industry-wide program into reality.

As Campbell, Associate Director for University Police at California Polytechnic State University, explains: "the Parking Matters program is a catalyst for positive change in our industry."

About The International Parking Institute
Founded in 1962, the International Parking Institute is the largest trade association representing the parking industry. Members include professionals from cities, port authorities, civic centers, academic institutions, hospitals, airports, theme parks, corporate complexes, race tracks, transit and transportation agencies, convention and sports centers, architects, engineers, financial consultants, urban planners, commercial parking operators and suppliers of equipment, products and services to the parking and transportation industry.

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