Lost In Translation

TPP-2016-01-Lost In TranslationBy Bill Smith

Have you ever traveled abroad to someplace where people speak a different language? How did it go? Was it difficult to order a meal? Or check into a hotel? Or maybe get directions from someone on the street? When you are in a foreign country, it’s easy for your conversations to get lost in translation.Your parking customers may be having a similar experience with your marketing.

Marketers tend to talk a lot about how to reach customers. We love our shiny toys as much as the next person, so we talk about putting together pretty websites and mastering social media. When the next big thing comes down the pike, the marketing community will jump on that bandwagon, too…

This excerpt is from a recent edition of the The Parking Professional.  IPI members get immediate access to the magazine online.  Login here or join today!