Is Big Data Coming to a Parking Facility Near You

TPP-2016-01-Is Big Data Coming to a Parking Facility Near YouBy Mike Robertson

When many industries consider big data, they envision large dollar signs. In certain industries, big data is the magic ingredient for guaranteed success into the future. But how could big data affect the parking industry?

Big Data Defined
If you are unsure what is meant by big data, here is a fairly simple explanation: Big data describes the large volume of data—both structured and unstructured—that streams into a business on a day-to-day basis. The volume of data is not what is important; it’s what an organization does with the data that matters. Big data can be analyzed for insights that lead to better operational and strategic decisions…

This excerpt is from a recent edition of the The Parking Professional.  IPI members get immediate access to the magazine online.  Login here or join today!