Death Number Five: What Can We Do? by Helen Sullivan

This is the season when children die in hot parked cars. Five children have died so far, in Phoenix, in Baton Rouge, in Sandpoint, Idaho, and in two cities in Florida (Hiland Park and Lake City).

Part of IPI’s public safety campaign includes this news item distributed to thousands of community newspapers. Please share with your hometown press.

Children’s bodies get hotter three to five times faster than an adult’s. Even in cars with windows left partially open, temperatures get fatal fast. Sometimes kids are intentionally left (“I just have to run into the store for a few minutes”), but half the time they are forgotten by well-intentioned parents or caregivers who just thought the child was with someone else. One of the recent tragedies involved a child left in a daycare van by mistake.

Please print out these flyers, part of IPI’s Parking Safety Matters initiative, and share with patrons, staff,  local businesses, parent groups, fellow parking professionals, and local media:

Printable Public service ad/flyer with fact sheet on back.

Printable ad/flyer with space for you to add your organization’s logo.

Last year the Calgary Parking Authority, inspired by IPI’s heatstroke prevention campaign, launched its own safety initiative on this issue, focusing on the message: “Never leave a child in a car. Not even for a minute.” To obtain additional support for the campaign, the parking authority approached the Calgary Police Service, Calgary Fire Department, and Emergency Medical Services, all of which agreed to be involved. What a worthwhile community effort!

Jan Null, CCM, Department of Meteorology and Climate Science, San Jose State University is the expert on this topic who spoke at a past IPI Conference & Expo and with whom I work closely on this issue. Jan distributes an email every time there is another death.  When I got his notice about  the fourth death, I stopped what I was doing to write this post, but in the day or so it took to schedule and publish, another death had occurred. By the time you read this, I probably will have received another notification about another toddler death, another heartbroken family.

IPI’s news release on this subject, has more information and links to resources, including a video showing how fast a car reaches lethal temperatures in 80-degree weather, let alone 100 degrees!

Please let me know if you have ideas for how we can all work together to help educate parents and caregivers about this important topic.

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