Big Time by Rachel Yoka, CAPP

One of the things I love about my career is that I get to meet amazing people all the time, both in the parking world and beyond. In our industry we connect with so many other areas of life—academics, politics, real estate, transportation, healthcare, you name it. I am always pleased to find commonalities and, of course, challenges that overlap and relate to one another in every sector and market segment.

During the holiday season, I found that a fellow dinner guest also worked in parking, for a large private operator in Philadelphia. When we received tickets to a luxury box for the Sixers, we found our host started his career in parking and got into the hospitality world that way. I recently connected to a friend of a friend on Facebook. As we chatted through the typical “what do you do” conversations, I learned  he runs a high-end valet parking operation in the suburbs that specializes in healthcare and retail clients.  When I got around to what I do at IPI, his first comment was, “You all are big-time.”

Parking is big business. Very conservatively estimated at $30 billion, our industry has far-reaching and considerable effects on each of those intersecting sectors. (As a side note, IPI is beginning some exciting research to explore the actual size and impact of our business—stay tuned for more on that.) As I gave his comment more thought, I realized that, indeed, we are big-time. IPI’s LinkedIn group has more than 5,000 followers, and that is the tip of the iceberg.

The 3,000 parking professionals who will join us in Las Vegas later this year for the 2015 IPI Conference & Expo will no doubt agree: We are big-time. And if we don’t already have a seat at the table to make decisions in every one of the sectors mentioned above, we are well on our way.

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